About

Contact:
Follow FRSHGRND on twitter!
View my photo-blog at IDEOMETRIC.com

Why make a coffee blog?
Coffee is everywhere, but great coffee is a rare combination of farmer, roaster, and barista each building on each other’s work in a transnational process fraught with potential for failure. When you taste great coffee, it’s the result of a chain of people doing their jobs with great skill and attention to detail. That’s unfortunately uncommon. My goal with this blog is to find the people making great coffee, and tell you how to get there, while sharing the experience.

Who am I?
I’m from Los Angeles originally. Then I lived in Seoul, South Korea working full-time as an English teacher for a couple years. Now I’m living in Malmo, Sweden studying at Lund University for a masters in applied cultural analysis.

I’ve assembled the most comprehensive English language guide to quality cafes in Seoul, and in the process had the pleasure of meeting many great people in the coffee business. Even after two years, there are still many good cafes that I never had a chance to visit. Korea has a great coffee scene, if you know where to look, and I hope this blog will get you started in the right direction.

For the future, I will be posting as I visit other cafes from around the world as I continue traveling. Tokyo, Malmo, Lund, Copenhagen, and more.

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