Music and coffee naturally complement each other – a play list can make or break a cafe’s ambience, barista competitions feature carefully constructed soundtracks, and if you’re making coffee for yourself at home, what better way is there to complement aroma & taste than letting your other senses be part of the moment as you sit and sip? I’ll come back to touch and sight in a later post (that’s right, we’re going to start highlighting art & design in the future), but for now, an introduction to a new weekly feature here at FRSHGRND.

I love listening to music, and I don’t know anyone who doesn’t enjoy hearing something new, or heard a nice track in a cafe and wondered what it was, so I thought I would take a moment every Sunday to highlight some music to brew to. I’d really like to make this collaborative – everyone has different tastes, and coffee culture isn’t limited to any particular genre, so I’d love to hear what you’re listening to!

Feel free to post in the comments here, post links & youtube videos on our Facebook page, or add #M2B2 to your music related tweets :)

First up, a band I came across randomly but became an instant favorite – Purity Ring, a duo that describe themselves as “future pop,” based in Canada. You can read more about them over at Pitchfork.

Purity Ring – Belispeak

Purity Ring – Ungirthed

Purity Ring – Lofticries