I’ve noticed a growing number of subscription coffee services promising to bring you great coffee by mail once or twice a month. Each one has a slightly different take on this and I thought I’d lay them out below, with a few of my own thoughts and experiences.
Tonx Coffee
Perhaps the most well known and well regarded is Tonx coffee, which I’ve already reviewed here and here. Suffice to say they have pioneered an easy web-based subscription model and largely succeed in their goal of sourcing great coffees and ‘nailing the roast’ before shipping them out. Many of the larger specialty coffee roasters offer subscriptions too, but few come close to the ease of use and flexibility Tonx offers.
Misto Box
Misto Box is a newcomer with a different subscription model. They partner with roasters to provide four small 2-4oz. samples. Their unique offer is that you get free shipping on a larger bag of your choice from among the coffees shipped each month, along with the ability to earn points redeemable towards free coffee. Right now the list of participating roasters is a bit of a mix, with a few well known names like Klatch and Olympia Coffee Roasters, along with smaller roasters I haven’t heard of. I’ve spoken to the owners after trying a box and suggested giving more control to the user over which kinds of coffees are sent (i.e. I wouldn’t want to pay to receive a generic blend or flavored coffee, which is a risk you run by subscribing right now). UPDATE: They’ve changed this and no longer ship blends or flavored coffees in the monthly Mistobox, rather they are only offered for purchase on the website. They are just starting after a successful Kickstarter campaign and I believe that as the company grows it may become an interesting way to choose a variety of roasters to sample before settling on a larger 12-16oz bag. The point system also has potential to add some value if you buy a lot of coffee.
Regular Coffee
Regular Coffee is currently raising funds on Kickstarter with 10 days left. They’re an offshoot of Rowster, a Grand Rapids, Michigan based roaster. I love the packaging, and I think their goal of producing a solid mid-level coffee to compete with the commodity market giants has potential. Not everyone cares about geeking out over the most interesting flavors possible in specialty coffee, and Regular Coffee aims to fill the gap between generic coffee and high-end specialty coffee with something that is flavorful but not fussy. I tried a pre-production sample and found the roast to be a bit underdeveloped for my taste, not unpleasant but a little on the sour side. That said, I think the concept is viable once they perfect the roast, and I really love the packaging for its aesthetic design and potential for re-use as storage. A $25 pledge on their Kickstarter page will get you one of their slick Regular Coffee tubes filled with 1.5lbs (681g) of coffee to make your own judgment.
Craft Coffee
Craft Coffee is also fundraising on Kickstarter, with yet another model. The coffees offered here are rigorously blind-cupped samples chosen from well known specialty coffee roasters – including the likes of PTs Coffee, Ecco, Paradise, Coava, and many more. You get three 4oz bags each month with a $25/mo subscription, which drops to $20/mo if you pay up front for an annual subscription. For the promiscuous coffee fanatic, this is a great way to try a lot of high-end coffee and sample the best of what’s happening in the US coffee scene without emptying your wallet on shipping fees.
Overall quite a few different options each with their own value proposition. If you’re a subscriber, let us know what you think in the comments below!
19 comments
Darren Jennings says:
Oct 2, 2012
I haven’t heard of most of these. I knew that some roasters (Counter Culture, Greenway Coffee et al.) offer subscriptions, but it’s good to see diversity.
Brandon Stewart says:
Oct 2, 2012
Yeah, we (ideal brew) tried Kickstarter but they rejected us based upon their guidelines. Maybe they play favorites? We went with Fundable instead.
greg says:
Oct 2, 2012
I guess I never quite understood the consumer value of some of these offerings — at least the ones that rotate among multiple roasters. Coffee newbies, who are experimenting to figure out their tastes, will respond positively to their approach. However, that need is momentary and fleeting. As soon as you develop a profile of what you like as a consumer — roasting styles, flavor profiles, pairings to match your preferred brewing methods, etc. — you tend to experiment less and vary in smaller degrees with your trusted standbys.
The analogy in wine consumption marks the difference between a wine tasting bar and a winery’s club membership. The former is great for getting your bearings for a starting point, but far more consumers quickly evolve to the latter and spend more of their time and money there. Experimentation has its place, but that place is separate from the one for daily habits.
Aaron Frey says:
Oct 2, 2012
I do think that for the experienced and decidedly geeky specialty coffee enthusiast, there’s still something to be said for curation (e.g. Craft Coffee), given that even the most well-regarded roasters still put out the occasional lackluster roast or a less than amazing coffee.
Jared says:
Nov 27, 2012
Utopian Coffee Company??? Why aren’t they on here? They source and roast their own and it’s very personalized. Delicious! I’ve been subscribed for nine months and it’s amazing.
Steve says:
Mar 30, 2013
I haven’t tried this one, but have been following them: http://brewpony.com/
Camera Lens Mug says:
Apr 5, 2013
Fantastic article. I was wondering if you’d be interested in submitting an article to my coffee mug affiliate site
Ronan says:
Apr 9, 2013
You’ve missed the Moustache Coffee Club, every week they select a new coffee based on your taste palate and send a freshly roasted bag of it to you. They’re new but it’s been working great for me so far. http://www.moustachecoffeeclub.com
Brian says:
Jul 2, 2013
yup love moustache coffee club, free shipping, free trial and amazing coffee
Jean-Luc says:
Nov 12, 2013
There is also a new player in the coffee subscription service.
It’s Twice Coffee Subscription. Pretty simple concept, 2 bags of coffee from 2 roasters from around the world. every month. And it’s free shipping… http://www.twicecoffee.com
Noah says:
Nov 21, 2013
I signed up for Mistobox and it was a truly terrible decision. The company missed both of their promised shipping dates (yet still charged me immediately after signing up), 30 days have gone by and nothing has shipped.
Additionally multiple attempts to contact them have gone unanswered. The phone just goes to an IVR system which is voiced by a girl who sounds like she might have downs syndrome and they ignore emails. At this point I just want my money back and to cancel, but there is no way to even do that. This company is a joke and I would avoid it all costs.
Aaron Frey says:
Nov 22, 2013
I will pass along your email address and try to connect you with someone there.
Noah says:
Nov 25, 2013
Thank you.
UPDATE: they contacted me after posting this, not sure if it was coincidental or not. She was quite pleasant in the email and answered my concerns including cancelling my account without a problem.
I’m still not happy due to the unanswered emails, delay in getting the product shipped and the fact that they charged me as soon as I signed up, but then took forever to ship.
Feel free to edit my above comment about the down’s syndrome…it was rather immature and I was heated.
Andrew says:
Dec 12, 2013
Theres another new player in the mix. Still in its very early stages, but it’s worth a shot. http://mojoeclub.launchrock.com/
Chris says:
Nov 14, 2014
I just got a one month supply of regular coffee…mainly for the tube. The coffee was decent but I hear what you’re saying about the taste. I’m trying craft coffee for subscription next …hope its good.
oh and hi this is Chris from Hope.
Aaron Frey says:
Nov 16, 2014
Yeah I still use the tubes for storing things. I have yet to try Craft myself, but the model seems promising.
How I accidentally built a tech startup. | Subscription Bootcamp says:
Feb 26, 2015
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BeanGenius says:
May 26, 2015
You’re missing the best subscription service from this list: BeanGenius! We are a specialty coffee subscription and discovery service. Each month we deliver a selection of fresh roasted, specialty coffees from our ever growing network of roasters, chosen specifically for your palate, delivered within days of roasting. After you brew, go online, rate your coffees, and our taste engine will learn your taste preferences better every month.
John says:
Jan 19, 2019
I just found a new one for buying my beans online: https://www.coffeeddicted.com. They are small batch-coffee roasters from Chicago and their Kenya Light Roast Coffee Beans are delicious. I can really recommend them.