A solution in search of a problem? Some might think so, but inventor Bill Levey points to grubby customer & barista fingers – and an Arizona State University study showing that 17% of lids may be contaminated with fecal bacteria – to make a case for design innovation. Of course, this doesn’t solve the problem with careless handling of ceramic…but what do you think? Personally, I always take from the middle of the stack when grabbing a lid and wouldn’t mind something like this!

See the Clean Coffee “Sabar” pitch below, and read more about the challenges of driving adoption of the new design over at Fast Company.